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Marketing Study Set 15
Quiz 22: Pulling It All Together: the Strategic Marketing Process
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Question 1
Multiple Choice
In a five-year study,researchers conducted in-depth analysis of 160 companies and more than 200 management tools and techniques.What was their principal finding?
Question 2
Multiple Choice
Reflecting on the research study of over 200 management tools and techniques,which of the following companies is an example of a firm that excels based on a "clearly stated,focused strategy?"
Question 3
Multiple Choice
Recently,General Mills launched all of the following products EXCEPT:
Question 4
Multiple Choice
Reflecting on the research study of over 200 management tools and techniques,which of the following companies is an example of a firm that excels based on its organizational structure?
Question 5
Multiple Choice
Always near the top of the Fortune list of the 100 Best Companies to Work For is Smucker's.Its straightforward culture is based on four key elements in its code of conduct: (1) "Listen with your full attention"; (2) "Look for the good in others"; (3) __________;and (4) "Say thank you for a job well done."
Question 6
Multiple Choice
Four basic business and management practices are what matter-"what really works," to use the phrase of the researchers who studied more than 200 management tools and techniques.These are: (1) __________; (2) execution; (3) culture;and (4) structure.
Question 7
Multiple Choice
The launch of a new cereal typically costs up to $30 million and usually involves
Question 8
Multiple Choice
Four basic business and management practices are what matter-"what really works," to use the phrase of the researchers who studied more than 200 management tools and techniques.These are: (1) strategy; (2) execution; (3) culture;and (4) __________.
Question 9
Multiple Choice
Which of the following statements about the four basic business and management practices that researchers identified is most accurate?
Question 10
Multiple Choice
The biggest strategic business unit (SBU) at General Mills is
Question 11
Multiple Choice
Reflecting on the research study of over 200 management tools and techniques,which of the following companies is an example of a firm that excels in terms of operational execution?
Question 12
Multiple Choice
Toyota is generally acknowledged as the best in the world in revolutionizing the design and manufacture of autos.Toyota managers created the doctrine of __________,or continuous improvement.