Which stage in the new-product process has as its purpose to identify the role the new product might serve in the firm's overall objectives?
A)idea generation
B)screening and evaluation
C)business analysis
D)development
E)new-product strategy development

Question

Quizplus · Accepted Answer

The stage in the new-product process that has as its purpose to identify the role the new product might serve in the firm's overall objectives is new-product strategy development. It involves defining the target market, the product positioning, the sales, market share, and profit goals for the new-product.

Which Stage in the New-Product Process Has as Its Purpose