Idea generation is the stage in the new-product process that
A)develops a pool of concepts to serve as candidates for new products.
B)selects a single concept and scrutinizes it for all potential benefits and flaws.
C)separates ideas into two categories: consumer-oriented and organization-oriented.
D)requires the organization to perform a SWOT analysis and an environmental scan.
E)consists of the techniques used to screen and reject those ideas that have no merit.

Question

Quizplus · Accepted Answer

Idea generation is the stage where a pool of concepts is developed to serve as candidates for potential new products. Other stages such as screening and analysis come after idea generation.

Idea Generation Is the Stage in the New-Product Process That