Figure 10-3 above represents the seven stages of the new-product development process.Stage 6 is the __________ stage.
A)business analysis
B)screening and evaluation
C)market testing
D)commercialization
E)development

Question

Quizplus · Accepted Answer

Stage 6 in the new-product development process is the market testing stage, where the product is tested in realistic market conditions to evaluate its performance and gather consumer feedback.

Figure 10-3 Above Represents the Seven Stages of the New-Product