IDEO is a company that A)creates innovative promotional programs for its clients' new products. B)is a firm that developed the formal Stage-Gate^® process to commercialize new products for its clients. C)uses "design thinking" to develop new products for other organizations. D)rates new products like Consumer Reports. E)runs patent searches for companies that don't have and internal legal department.

Question

Quizplus · Accepted Answer

IDEO is a design company that utilizes the concept of "design thinking" to create new products and services for their clients. They use a human-centered approach to design and innovation, and have worked with companies such as Apple, Coca-Cola, and Ford. Therefore, option C is the best choice as it accurately describes IDEO's core business.

IDEO Is a Company That