Occasionally,a firm's Stage 1 activities can be blind-sided by a revolutionary new product or technology that completely disrupts its business,which is sometimes called a __________.
A)marketing opportunity.
B)disruptive innovation.
C)business threat.
D)crowdsourcing.
E)concept test.

Question

Quizplus · Accepted Answer

The term "disruptive innovation" is specifically used to describe a new product or technology that completely shakes up an industry and can be a threat to existing firms. A disruptive innovation can catch established firms off guard and cause them to lose market share if they are not prepared to adapt.

Occasionally,a Firm's Stage 1 Activities Can Be Blind-Sided by a Revolutionary