Figure 10-3 above represents the seven stages of the new-product development process.Stage 4 is the __________ stage.
A)idea generation
B)screening and evaluation
C)business analysis
D)new-product strategy development
E)market testing

Question

Quizplus · Accepted Answer

Stage 4 is the business analysis stage, where the product idea is evaluated from a financial and marketing perspective to determine its feasibility and potential success in the market.

Figure 10-3 Above Represents the Seven Stages of the New-Product