The stage of the new-product process that defines the role for a new product in terms of the firm's overall objectives is referred to as __________.
A)distinctive competency determination
B)new-product strategy development
C)strategic marketing process
D)strategic invention process
E)product protocol definition

Question

Quizplus · Accepted Answer

The stage that defines the role for a new product in terms of the firm's overall objectives is referred to as new-product strategy development. This stage involves identifying the target market, assessing the competition, and defining the product's unique selling proposition. It is important to establish a clear strategy before moving forward with product development to ensure that the product aligns with the company's goals and objectives.

The Stage of the New-Product Process That Defines the Role