Idea generation refers to
A)the stage of the new-product process when concepts are converted to prototypes.
B)the stage of the new-product process that develops a pool of concepts to serve as candidates for new-products.
C)the stage of the new-product process where possible promotional campaigns and advertising themes are created.
D)the techniques used to screen and reject those ideas that have no merit.
E)the discussion and decision of which as target market segments will be selected.

Question

Quizplus · Accepted Answer

Idea generation is the first stage in the new-product process where a pool of concepts is developed to serve as potential candidates for new-products. This involves brainstorming, conducting market research, and identifying customer needs to generate a variety of creative and innovative ideas. The other options mentioned in the question (prototyping, promotional campaigns, screening ideas, and target market selection) are later stages in the new-product process.

Idea Generation Refers to