stage of the new-product process that positions and launches a new product in full-scale production and sales refers to __________.
A) marketing program execution
B) disbursement
C) launch
D) commercialization
E) final distribution

Question

Quizplus · Accepted Answer

Commercialization is the stage of the new-product process that positions and launches a new product in full-scale production and sales. It involves creating a marketing plan, setting up the distribution channels, and establishing the pricing strategies. The main goal of the commercialization stage is to introduce the product to the market and generate sales revenue.

Stage of the New-Product Process That Positions and Launches a New