a new grocery product does not achieve a predetermined sales target,some retailers require a penalty payment by the manufacturer to compensate them for sales that its valuable shelf space failed to make.What is this type of payment called?
A) an opportunity cost charge
B) lost sales fee
C) shelf space allowance
D) product displacement fee
E) a failure fee
Correct Answer:
Verified
Q264: Characterize the difference between a product line
Q272: Which of the following statements is MOST
Q274: stage of the new-product process that positions
Q275: most expensive stage in the new-product process
Q276: slotting fee is a payment a
A) wholesaler
Q278: Speed or _ is often vital in
Q279: Breyer's introduced a new line of ice
Q279: Marketers pay slotting fees to grocers in
Q282: dramatic benefit of Activeion's Ionator is its
Q314: Commercialization refers to
A)the point at which a
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents