Commercialization refers to
A)the point at which a new product has diffused throughout the marketplace.
B)the introduction of an offering to sequential geographic areas of the U.S.
C)exposing actual products to prospective consumers under realistic purchase conditions.
D)the stage of the new-product process that positions and launches a new product in full-scale production and sales.
E)the point where new-product concepts are transformed into prototypes.

Question

Quizplus · Accepted Answer

Commercialization refers to the stage of the new-product process that positions and launches a new product in full-scale production and sales. It involves making the product available to customers and promoting it to generate sales. Therefore, option D is the correct choice.

Commercialization Refers to