marketing action that can be taken to sell a single product or service to multiple market segments is to
A) develop and produce another version of the product.
B) manufacture products that appeal to different markets.
C) develop separate promotional campaigns.
D) purchase another firm that has additional products that would appeal to multiple markets.
E) issue stock to fund additional research and development for new products.

Question

Quizplus · Accepted Answer

Developing separate promotional campaigns is the best marketing action to sell a single product or service to multiple market segments as it allows the company to customize the message and advertising tactics for each segment without having to change the product itself. This can help reach a broader audience and increase sales without incurring significant costs or changing the core product. The other options may be viable strategies in certain situations, but they may require more resources or time to execute effectively.

Marketing Action That Can Be Taken to Sell a Single