MyTwinn makes dolls that look like young girls.For $119,the firm will make a doll that looks just like a photograph.So,if you send in the money and a photo of your young niece,she could have a doll that is her twin! This is an example of
A)family branding.
B)"Tiffany" marketing.
C)multiple products and multiple market segments.
D)mass customization.
E)specialty customization.

Question

Quizplus · Accepted Answer

This is an example of mass customization, as the doll is made to look like a specific individual based on a photo.

MyTwinn Makes Dolls That Look Like Young Girls