Which of the following is an example of a multiple products and multiple market segments strategy?
A)College Football magazine selects different covers for essentially the same magazine in order to appeal to different geographic markets in the U.S.
B)A new movie used several different movie trailers.One set of previews showed the action scenes in order to attract one audience and the other set showed romantic scenes to attract another audience.
C)Arm and Hammer Baking Soda can be used for baking and to remove odors from refrigerators and litter boxes.
D)Betty Crocker carries one line of cake mixes for people with conventional ovens and another line of cake mixes for people with microwave ovens.
E)Johnson's Baby Oil is advertised as a skin softener for babies and as a makeup remover for women.

Question

Quizplus · Accepted Answer

Betty Crocker offering different lines of cake mixes for conventional and microwave ovens is an example of a multiple products and multiple market segments strategy, as it targets different market segments with distinct product variations.

Which of the Following Is an Example of a Multiple