Chip-N-Dough Cookie Company will let you select cookies and put a photo of yourself on the tin.This is an example of
A)mass customization.
B)multiple marketing.
C)target marketing.
D)product clustering.
E)repositioning.

Question

Quizplus · Accepted Answer

Mass customization refers to providing customized products or services to individual customers on a mass scale. The ability to select cookies and put a photo on the tin indicates that Chip-N-Dough Cookie Company is providing a customized product to individual customers, which falls under the category of mass customization.

Chip-N-Dough Cookie Company Will Let You Select Cookies and Put