When a new product or a new retail chain steals customers and sales from older existing ones of an organization,this is referred to as
A)cannibalization.
B)amortization.
C)product appropriation.
D)product pilfering.
E)marketing Darwinism.

Question

Quizplus · Accepted Answer

The term cannibalization is commonly used in a business context when a new product or service begins to take away customers or sales from an existing product or service within the same company. This is often seen as a negative effect on the business as it can lead to a decrease in profits for the older product or service.

When a New Product or a New Retail Chain Steals