Tailoring products or services to the tastes of individual customers on a high-volume scale is referred to as
A)family branding.
B)mass customization.
C)"Tiffany/Walmart" marketing.
D)economies of scale marketing.
E)build-to-order.

Question

Quizplus · Accepted Answer

Mass customization refers to the ability to tailor products or services to the individual preferences of customers on a large scale, often through technology and innovation. This allows companies to still achieve economies of scale while offering personalized experiences to customers.

Tailoring Products or Services to the Tastes of Individual Customers