Name Maker is an online company that sells high-end gift wrapping that can have custom slogans or names printed on it, such as the name of a person celebrating a birthday or a couple who is getting married. This made-to-order gift wrapping is priced from $24.95 to $32.95 per 12-foot roll. This is an example of
A)family branding.
B)mass customization.
C)synergistic marketing.
D)"Tiffany/Walmart" marketing.
E)specialty customization.

Question

Quizplus · Accepted Answer

This is an example of mass customization as Name Maker is offering personalized gift wrapping to its customers. The customers can choose their own slogans or names to be printed on the gift wrapping, making it customized for them.

Name Maker Is an Online Company That Sells High-End Gift