The annual Sporting News Baseball Yearbook uses 17 different covers featuring a baseball star from each of its regions in the United States, yet each regional issue has the same magazine content. The publisher is using which of the following segmentation strategies?
A)multiple products with one segment
B)one product with one channel of distribution
C)one product with multiple market segments
D)one product with changes based on customer behavior
E)multiple products with multiple segments

Question

Quizplus · Accepted Answer

The publisher is using the segmentation strategy of "one product with multiple market segments." The content of the magazine is the same for each region, but the cover features a different baseball star from each region, indicating that the publisher is targeting different market segments within each region.

The Annual Sporting News Baseball Yearbook Uses 17 Different Covers