Chip-N-Dough Cookie Co. will let you select cookies and put a photo of yourself on the tin. This is an example of
A)mass customization.
B)multiple marketing.
C)target marketing.
D)product clustering.
E)repositioning.

Question

Quizplus · Accepted Answer

Mass customization involves offering personalized products or services to customers based on their specific preferences or needs. In this case, Chip-N-Dough Cookie Co. is allowing customers to choose their own cookies and personalize the package with a photo, which is an example of mass customization. Multiple marketing involves targeting different market segments with different marketing strategies, target marketing involves focusing on a specific group of customers, product clustering involves grouping complementary products together, and repositioning involves changing the image or perception of a product in the market.