Which of the following is an example of a multiple products and multiple market segments strategy?
A)College Football magazine selects different covers for essentially the same written content in order to appeal to different geographic markets in the U.S.
B)A new movie used several different movie trailers.One set of previews showed the action scenes in order to attract one audience and the other set showed romantic scenes to attract another audience.
C)Ford manufactures SUVs for those who wish to carry lots of people and pickup trucks for those who wish to carry lots of cargo.
D)Arm and Hammer Baking Soda can be used for baking and to remove odors from refrigerators and cat litter boxes.
E)Johnson's Baby Oil is advertised as a skin softener for babies and as a makeup remover for women.

Question

Quizplus · Accepted Answer

Ford manufactures multiple products (SUVs and pickup trucks) to serve multiple market segments (those who wish to carry people and those who wish to carry cargo). The other options either focus on multiple products for one market segment (A, D, E) or multiple marketing approaches for one product (B).

Which of the Following Is an Example of a Multiple