Consider Figure 9-2 above.My Pillow uses infomercials and product demonstrations at events such as state fairs to market its line of pillows that are guaranteed to be "the most comfortable pillow you'll ever own!" Its market research reveals the size of each sleeper segment,as shown by both the percentages and circles.Which market-product combination should My Pillow target?
A)stomach sleeper-firm pillow
B)back sleeper-medium pillow
C)side sleeper-firm pillow
D)stomach sleeper-soft pillow
E)side sleeper-soft pillow

Question

Quizplus · Accepted Answer

According to the market research, the largest segment of sleepers is the side sleepers, and they prefer firm pillows. Therefore, My Pillow should target the side sleeper-firm pillow combination to maximize their potential customer base.

Consider Figure 9-2 Above