A market-product grid relates the market segments to the products offered or potential marketing actions.With respect to pillows,the most effective way to segment the pillow market would be based on __________.
A)the age of the sleeper: less than 18 years of age;18 to 44 years of age;or 45 years and older
B)the sleeper's annual income: less than $25,000;$25,000 to $49,999;or $50,000 and over
C)the sleeper's gender: male or female
D)whether the sleeper has sleeping problems: yes or no
E)how the sleeper sleeps: side;back;or stomach

Question

Quizplus · Accepted Answer

The most effective way to segment the pillow market would be based on how the sleeper sleeps. This is because different sleep positions require different types of pillows to support the body's natural alignment and prevent pain or discomfort. Therefore, segmenting the market based on side sleepers, back sleepers, and stomach sleepers would be the most effective way to offer targeted products and marketing actions.

A Market-Product Grid Relates the Market Segments to the Products