Which of the following is a disadvantage of employing a multiple products,multiple market segments strategy if NOT implemented well?
A)higher sales but lower profits
B)reduced quality and higher prices
C)meeting customer needs but at the expense of higher prices
D)lower prices but with higher production costs
E)higher quality but lower prices

Question

Quizplus · Accepted Answer

Implementing a multiple products, multiple market segments strategy without appropriate coordination and differentiation can lead to reduced quality and higher prices, as the company tries to meet the diverse needs of different customer segments.

Which of the Following Is a Disadvantage of Employing a Multiple