The greatest benefit to consumers when a firm chooses a one product,multiple market segment strategy is __________.
A)improved service
B)increased number of choices
C)higher product quality and consumer value
D)lower retail prices because of lower marketing costs
E)lower retail prices because of lower production costs

Question

Quizplus · Accepted Answer

When a firm uses a one product, multiple market segment strategy, it can achieve economies of scale in production, leading to lower production costs, which can result in lower retail prices for consumers.

The Greatest Benefit to Consumers When a Firm Chooses a One