To create a market-product grid for bed pillows, the most effective way to segment the market would be using
A)the age of the sleeper: less than 18 years of age, 18 to 44 years of age, or 45 years and older.
B)the sleeper's annual income: less than $25,000, $25,000 to $49,999, or $50,000 and over.
C)the sleeper's gender: male or female.
D)the time of sleep: day or night.
E)how the sleeper sleeps: side, back, or stomach.

Question

Quizplus · Accepted Answer

The most effective way to segment the market for bed pillows would be based on how the sleeper sleeps, as this directly relates to the type of pillow they would need for optimal comfort and support. Side sleepers, for example, may need firmer pillows to align their spine properly, while stomach sleepers may require flatter, softer pillows. Back sleepers may need pillows that support their neck and head in a neutral position. Therefore, segmenting the market by sleep position would allow for targeted marketing and product development to meet the specific needs of each segment.

To Create a Market-Product Grid for Bed Pillows, the Most