A market-product grid is a framework to relate the __________ to products offered or potential marketing actions by an organization.
A)market segments of potential buyers
B)marketing objectives of potential products
C)total anticipated revenue
D)total anticipated profit
E)market share of the closest competitor

Question

Quizplus · Accepted Answer

A market-product grid is used to relate the market segments of potential buyers to the products offered or potential marketing actions by an organization. It helps to identify which products are suitable for which market segments and which segments the organization should focus on targeting. Total anticipated revenue, total anticipated profit, and market share of the closest competitor are important metrics, but they are not the primary focus of a market-product grid. Marketing objectives of potential products can be relevant to a market-product grid, but they do not encompass the entire framework.

A Market-Product Grid Is a Framework to Relate the __________