Market segments refers to
A)the relatively heterogeneous groups of prospective buyers that result from the market segmentation process.
B)all buyers of a product or service who have previously purchased a particular firm's products or services and who intend to repeat that purchase sometime in the future.
C)the smallest number of buyers that have similar needs but do not react similarly in a buying situation.
D)the relatively homogenous groups of prospective buyers that result from the market segmentation process.
E)all potential buyers of a product or service who intend to purchase a firm's products or services but who have not yet done so.

Question

Quizplus · Accepted Answer

Market segments refer to relatively homogenous groups of prospective buyers that result from the market segmentation process. Segmenting the market helps companies to identify groups of customers who have similar needs and preferences and then develop marketing strategies to target them. By focusing on these specific market segments, companies can create more effective and efficient marketing campaigns that are tailored to the needs of their target customers.

Market Segments Refers to