A relatively homogenous group of prospective buyers that results from the market segmentation process is referred to as
A)a market segment.
B)a target market.
C)a customer base.
D)an ultimate consumer.
E)a preferred customer.

Question

Quizplus · Accepted Answer

A market segment is a group of prospective buyers that share similar characteristics and needs, identified through the market segmentation process.

A Relatively Homogenous Group of Prospective Buyers That Results from the Market