Zappos focuses on people who will shop for and buy shoes online and like to use mobile technology. The strategy of appealing to specific types of customers in this way is an example of
A)mass customization.
B)product definition.
C)market segmentation.
D)single chain marketing.
E)market specific selection.

Question

Quizplus · Accepted Answer

Zappos is using market segmentation, which is the process of dividing a larger market into smaller groups of consumers with similar needs or characteristics. Zappos is targeting those who shop for and buy shoes online and prefer using mobile technology. This allows them to tailor their marketing and product offerings specifically to this group, rather than trying to appeal to a broader, less defined market.

Zappos Focuses on People Who Will Shop for and Buy