Market-product grid refers to
A)a visual representation of all products offered within a specific product class.
B)a framework used to compare the relative market share of one firm's product offerings to those of its competitors.
C)a technique that seeks opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.
D)a framework used to relate the market segments of potential buyers to products offered or potential marketing actions by an organization.
E)a technique that helps a firm search for growth opportunities from among current and new markets as well as current and new products.

Question

Quizplus · Accepted Answer

Market-product grid is a framework used to relate the market segments of potential buyers to products offered or potential marketing actions by an organization. It helps a company to identify the most effective marketing mix for each segment of the market, and determine which products to offer to which markets.

Market-Product Grid Refers to