An analysis of the pillow market using a market-product grid suggests that the most important segment to target is
A)side sleepers.
B)sleepers with sleep disorders,such as sleep apnea.
C)sleepers with annual incomes of $50,000 and over.
D)back sleepers.
E)stomach sleepers.

Question

Quizplus · Accepted Answer

The market-product grid suggests that the pillow market should target the most important segment, which is likely to generate the highest profits. Among the given options, side sleepers are the largest and most important segment to target, as they make up the majority of all sleepers. Additionally, side sleepers are more likely to experience discomfort or pain if they are using the wrong type of pillow or if their pillow is of low quality. Therefore, targeting this segment with specialized pillows that cater to their needs can lead to increased profits for pillow manufacturers.

An Analysis of the Pillow Market Using a Market-Product Grid