When a firm chooses a one product,multiple market segment strategy,its customers are likely to see __________.
A)improved service
B)increased number of choices
C)higher retail prices because of higher marketing costs
D)higher product quality and consumer value
E)lower retail prices because of lower production costs

Question

Quizplus · Accepted Answer

When a firm uses a one product, multiple market segment strategy, it benefits from economies of scale in production, which can lead to lower production costs and potentially lower retail prices for consumers.

When a Firm Chooses a One Product,multiple Market Segment Strategy,its