Model E is a new type of car manufacturer that relies on the Internet to build new car designs from prototypes to marketable vehicles much faster than ever before."Think of Model E as the Dell of the auto industry.We design just a few products that consumers truly want,leveraging best-in-class components and micro-factory approaches for rapid design,launch,and direct delivery," said William Santana Li,president and CEO of Model E.Model E manufactures each car when a customer chooses from a limited number of options and orders.Model E relies on
A)order customization.
B)a one product one market segment strategy.
C)build-to-order.
D)specialty customization.
E)mass customization.

Question

Quizplus · Accepted Answer

Model E relies on build-to-order, where each car is manufactured after a customer chooses from a limited number of options and orders. This is different from mass customization (Option E), where a large number of customized products are produced in advance without a specific order. Option A (order customization) and Option D (specialty customization) are not specific enough to describe Model E's approach, and Option B (one product one market segment strategy) is not accurate because Model E offers a limited number of options for customization.

Model E Is a New Type of Car Manufacturer That