Nike employs a __________ strategy at its website,nikeid.com,which allows customers design a sneaker to their own personal specifications.
A)product sampling
B)product clustering
C)mass customization
D)usage segmentation
E)psychographic segmentation

Question

Quizplus · Accepted Answer

The strategy of allowing customers to design a sneaker to their own personal specifications is an example of mass customization, which involves tailoring products or services to meet the individual needs of customers.

Nike Employs a __________ Strategy at Its Website,nikeid