The fifth step in segmenting and targeting markets that link customer needs to marketing actions is to __________.
A)take marketing actions to reach target markets
B)group potential buyers into segments
C)select target markets
D)group products to be sold into categories
E)develop a market-product grid and estimate size of the overall market

Question

Quizplus · Accepted Answer

The fifth step in the process of segmenting and targeting markets is to take marketing actions to reach the identified target markets. This step involves creating a marketing mix that is specifically tailored to meet the needs and wants of the target market segment. The marketing mix includes product design and features, pricing, distribution channels, and promotional activities.

The Fifth Step in Segmenting and Targeting Markets That Link