the United States,the Harry Potter series of books were often at the top of The New York Times fiction bestseller list.These books have been marketed to preteen,teen,and adult readers around the world.Scholastic Press,the publisher of the Harry Potter books in the U.S.,is using which of the following segmentation strategies?
A) multiple products with one segment
B) one product with one channel of distribution
C) one product with multiple market segments
D) one product with changes based on customer behavior
E) multiple products with multiple segments

Question

Quizplus · Accepted Answer

Scholastic Press is using the strategy of marketing one product, the Harry Potter book series, to multiple market segments including preteens, teens, and adults. This aligns with the segmentation strategy of one product with multiple market segments.

The United States,the Harry Potter Series of Books Were Often