can go to your nearest Hallmark card store and buy a birthday greeting card for a friend and pay $4.50.Or,you can buy a Hallmark card from its new $0.99 line of greeting cards that is not quite as nice in terms of quality materials,but just as sentimental,that are sold at Barnes and Noble bookstores.This is an example of
A) mass customization.
B) organizational synergy.
C) one product and multiple market segments.
D) price discrimination.
E) a "Tiffany/Walmart" strategy.
Correct Answer:
Verified
Q59: Q60: Kellogg's different types of cereals are each Q61: ultimate criterion for an organization's marketing success Q62: increased customer value achieved through performing organizational Q64: first step in segmenting and targeting markets Q65: a new product or a new chain Q67: key question to ask before using the Q68: second step in segmenting and targeting markets Q77: Today, marketers are increasingly emphasizing a Tiffany/Walmart Q79: MyTwinn makes dolls that look like young
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