a telemarketer calls to sell a consumer life insurance,the last questions asked is what category does the person's household income fall into (less than $50,000; $50,000 to $99,999; and $100,000 and over).When the telemarketer asks about household income,this indicates the use of which type of consumer segmentation variable?

Question

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Demographic segmentation is based on demographic characteristics such as age, gender, income level, education level, occupation, etc. In this case, the telemarketer is asking about the household income, which is a demographic variable.

A Telemarketer Calls to Sell a Consumer Life Insurance,the Last