State of Alabama Board of Tourism ran a series of ads showing traditional families enjoying various attractions in the state.Since the apparent target of these ads is the traditional family,it appears that the State of Alabama Board of Tourism has segmented the market using __________ variables.

Question

Quizplus · Accepted Answer

The State of Alabama Board of Tourism has segmented the market using demographic variables as they are targeting a specific family structure. Demographic variables refer to characteristics such as age, gender, income, education, and family structure.

State of Alabama Board of Tourism Ran a Series of Ads