Wendy's customers are buying an eating experience,which of the following rationales would make the most sense if you were to group the products Wendy's sells?
A) grouping by product type such as types of drinks
B) grouping by price
C) grouping by meal occasion
D) grouping by usage rate
E) grouping by individual item (hamburgers, fries, etc.)

Question

Quizplus · Accepted Answer

Grouping by meal occasion makes the most sense as customers are buying an eating experience, and grouping by meal occasion can help Wendy's create a more cohesive and enjoyable experience for their customers. For example, Wendy's could group items into categories for breakfast, lunch, and dinner, or for different types of meals such as on-the-go options or family meals. This can make it easier for customers to select items that complement each other and enhance their overall experience at Wendy's.

Wendy's Customers Are Buying an Eating Experience,which of the Following