Evergreen Air Center in Marana,Arizona,is the world's biggest parking lot for unwanted commercial aircraft.Airlines pay from $750 to $5,000 a month for its storage service.The warm,dry air where the operation is located serves as a cheap and effective airplane preservative.Which organizational segmentation variable might Evergreen use to segment the market?
A)NAICS sector,such as manufacturers,or retailers,or lawyers
B)number of locations
C)"who buys," such as individual buyer or buying groups
D)metropolitan statistical area
E)number of employees

Question

Quizplus · Accepted Answer

Evergreen Air Center could segment the market based on the NAICS sector, as different sectors may have varying needs for aircraft storage and maintenance. For example, manufacturers may need to store aircraft that are in the production process, while airlines may need to store retired aircraft. By segmenting based on the NAICS sector, Evergreen can tailor their services and marketing efforts to each sector's specific needs.

Evergreen Air Center in Marana,Arizona,is the World's Biggest Parking Lot