Variables such as location,the North American Industry Classification System (NAICS)code,and type of buy are all examples of ways to
A)differentiate products.
B)forecast sales to a consumer market.
C)segment an organizational market.
D)segment a consumer market.
E)promote NAFTA.

Question

Quizplus · Accepted Answer

Location, NAICS code, and type of buy are all characteristics that can be used to segment an organizational market, meaning a market consisting of businesses, non-profit organizations, and government entities. By dividing the market based on these variables, companies can tailor their marketing and sales efforts to more effectively appeal to each segment.

Variables Such as Location,the North American Industry Classification System (NAICS)code,and