As Figure 9-7 above shows,there are three general bases used to segment organizational markets in the U.S. ,each having its own segmentation variables and typical breakdowns that can be used to segment them."B" describes the __________ base of segmentation.
A)behavioral
B)geographic
C)psychographic
D)product
E)demographic

Question

Quizplus · Accepted Answer

Demographic segmentation is based on the characteristics of the people who make up the organization, such as their age, gender, education, and income.

As Figure 9-7 Above Shows,there Are Three General Bases Used