A market-product grid is a framework to relate
A)total estimated expenses for each product sold to each market segment.
B)total anticipated revenue for each product-market segment combination.
C)total anticipated profit for each product sold to each market segment.
D)the market segments of potential buyers to relative market share compared to the closest competitor.
E)the market segments of potential buyers to products offered or potential marketing actions by an organization.

Question

Quizplus · Accepted Answer

A market-product grid relates the market segments of potential buyers to products offered or potential marketing actions by an organization. It helps in identifying the most profitable market segments and products, as well as potential opportunities for growth and expansion. It is a valuable tool for marketers in developing effective marketing strategies and tactics.

A Market-Product Grid Is a Framework to Relate