A framework to relate the market segments of potential buyers to products offered or potential marketing actions by an organization is referred to as a
A)payoff table.
B)cross-tabulation.
C)market-product grid.
D)growth-share matrix.
E)product differentiation table.

Question

Quizplus · Accepted Answer

A market-product grid is a framework for organizing the potential target markets of an organization in relation to the products or services it offers or plans to offer. It allows the organization to identify which markets to target and which products or services to offer to each market segment in order to maximize profitability. The other options are not relevant to this concept.

A Framework to Relate the Market Segments of Potential Buyers