Product differentiation refers to
A) a good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs.
B) the unique combination of product benefits received by targeted buyers.
C) those characteristics of a product that make it superior to competitive substitutes.
D) a marketing strategy that involves a firm using different marketing mix actions to help consumers perceive the product as being different and better than competing products.
E) the legal requirement that requires a specified degree of distinction between products to ensure an organization's intellectual property rights.
Correct Answer:
Verified
Q5: Tony Hsieh,CEO of Zappos,offers $4,000 to anyone
Q6: The primary focus of Zappos's market segmentation
Q7: Aggregating prospective buyers into groups that have
Q9: Market segmentation refers to
A)the philosophy that to
Q9: A marketing strategy that involves a firm
Q10: The Zappos segmentation strategy is based on
A)offering
Q12: A relatively homogenous group of prospective buyers
Q17: Building open and honest relationships with communication
Q18: A basic test of the usefulness of
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