A relatively homogenous group of prospective buyers that results from the market segmentation process is referred to as a(n)
A) market segment.
B) target market.
C) customer base.
D) ultimate consumer.
E) preferred customer.
Correct Answer:
Verified
Q2: To be identified as a market segment,
Q4: According to Tony Hsieh, CEO of Zappos,
Q7: Aggregating prospective buyers into groups that have
Q8: Product differentiation refers to
A)a good,service,or idea consisting
Q9: A marketing strategy that involves a firm
Q9: Market segmentation refers to
A)the philosophy that to
Q10: The Zappos segmentation strategy is based on
A)offering
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