The Zappos segmentation strategy is based on
A)offering the best selection of shoes and the best service to online shoppers.
B)designing shoes for every type of occasion.
C)dividing all their customers into two distinct segments: people shopping for low price and people shopping for style.
D)offering the best access to fashionable shoes through multiple channels of distribution.
E)maintaining the simplest method of price points to make the purchase process easy.

Question

Quizplus · Accepted Answer

Zappos began with the idea of creating a website that would offer the best selection of shoes.The key to the success of the new venture was Hsieh's segmentation strategy: Focus on people who like to use mobile technology and who will shop for and buy shoes online.

The Zappos Segmentation Strategy Is Based on